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Yoshimoto Kogyo was reborn on June 1, 2010.

- Yoshimoto reborn

On September 11, 2009, Quantum Entertainment – an investment fund set up by Nobuyuki Idei, former CEO of Sony Corporation – made a tender offer for Yoshimoto Kogyo Co., and with a great many shareholders giving their approval, the bid was successful. Quantum Entertainment initially acquired Yoshimoto Kogyo Co. as a wholly-owned subsidiary; however, on June 1, 2002, the two companies merged and Yoshimoto was born anew.

- Goals of the new Yoshimoto Kogyo

• With the rebirth of Yoshimoto Kogyo, we have set the following new goals for the company:
• 1. Acceleration of the shared use of digital content
• 2. Expansion into the Asian market using our content and business model
  Within the domestic Japanese market, the new Yoshimoto Kogyo will strive to promote the shared use of content with our investor partners from the media industry. The S-1 Battle comedy competition, held jointly with SoftBank, is a perfect example, given the extreme popularity with young people, in particular, of cell-phone video of contest bouts. As both the telecommunications giant and we ourselves work to establish new forms of business, this venture looks set to become a remarkable success.
  n recognition of our financial relationships with media industry partners, we have planned projects with their potential for shared usage taken fully into consideration from the outset. Thanks to this approach, it has been possible to develop and expand what consumers still see as a new form of entertainment much wider and faster than ever before. The shared use of content has much to offer in other areas, not the least of which is advertising, and we intend to further expand this business, also. At Yoshimoto Kogyo, we have identified the provision of content suitable for shared usage in this way as a key strategy for growth over the medium to long term.
  Meanwhile, we also plan to deploy Yoshimoto group content and our business model in order to expand beyond the shores of Japan and into other Asian markets. A comprehensive evaluation of the entertainment industry against the backdrop of a maturing Japanese economy shows that the fast-growing economies of other Asian nations present a significant opportunity for growth going forward. Japanese entertainment content and programming formats are gaining popularity at a steady pace, not only in Asian markets, but throughout the world. Should we be successful in expanding our business model in earnest into the rest of Asia, we believe that Yoshimoto Kogyo could go on to become one of the top players in the Asian entertainment industry.